5 Key Considerations for Study Sponsors Seeking Real-World Data Sources

The proliferation of available eal-world data (RWD) partners has opened up new possibilities for generating robust evidence outside of clinical trials. However, study sponsors face the challenge of identifying reliable and relevant real-world data sources. To ensure the success of their research, it is crucial for study sponsors to consider key factors when selecting data sources. In this blog post, we will explore the five essential considerations for study sponsors seeking real-world data sources, providing insights to guide informed decision-making.

1. Data Quality and Validity:

We start this list with a critical consideration: considering the source's data governance practices, data curation processes, and validation procedures is crucial to verify the reliability and credibility of the data. Assessing the accuracy and reliability of the data ensures the integrity of the study findings, and should be the starting point of any evaluation.

2. Data Coverage and Representativeness:

To obtain meaningful insights, study sponsors need to consider the data sources' coverage and representativeness. It is important to assess whether the data sources cover a diverse range of patient populations and a wide-net range of variables/outcomes of interest. A comprehensive and representative dataset helps provide a more accurate reflection of real-world patient experiences, enabling generalizability and applicability of research findings.

3. Data Collection Methods and Standardization:

Understanding the data collection methods employed by the data sources is crucial for ensuring the comparability of the data, and assessing its fitness for the research question at hand. There are actively or passively collected databases, each of which can be composed of self-reported, observer-reported, or device-reported data. Standardized data collection processes, such as consistent data capture methodologies, enhance the reliability and interoperability of the data. 

4. Longitudinal Data Availability:

Longitudinal data, capturing patients' healthcare journeys over time, is invaluable for understanding disease progression, treatment patterns, and outcomes. Study sponsors should consider whether the selected data sources provide enough longitudinal data points. Assessing frequency of data updates, and the ability to track patients longitudinally enables a more comprehensive analysis of real-world patient experiences and treatment effectiveness.

5. Ethical and Regulatory Considerations:

Compliance with ethical and regulatory guidelines is crucial when utilizing real-world data sources. Evaluating the data sources' informed consent processes, data anonymization practices, and compliance with applicable regulations ensures the ethical use of patient data. Transparent data sharing agreements, data access controls, and safeguards against data breaches are essential to protect patient privacy and maintain data security.


Choosing the right real-world data sources is essential for study sponsors seeking reliable evidence beyond clinical trials. By considering factors such as data quality, coverage, collection methods, longitudinal availability, and ethical considerations, study sponsors can make informed decisions that enhance the credibility and applicability of their research findings. Selecting trustworthy and relevant data sources lays the foundation for generating robust real-world evidence, advancing healthcare knowledge, and improving patient outcomes.

Read more about HRO-based real world research via our white papers and scientific publications, or reach out to our team at [email protected]